Urgent Email List Cleanup: Avoid Deliverability Issues

August 8, 2024

Marketers must monitor Google Postmaster, remove unsubscribed contacts, and optimize outreach to prevent high spam complaints.

Urgent Email List Cleanup: Avoid Deliverability Issues

To all marketers sending emails to a list of contacts: With the upcoming Google/Yahoo regulations next month, it's mandatory for you to clean up your email lists, eliminate unsubscribed folks & improve your current outreach strategy if you see anything like on the chart below in your Google Postmaster.

Exceeding a 0.1% spam-report complaint rate should make you worried about email deliverability, and going beyond 0.3% should make you worried about your future at the company, as this will bring your organization unpleasant news about its marketing email placement.

Check Google Postmaster. Always.

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