Email Marketing

Strategy of sending promotional messages to targeted audiences effectively.

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When Marketing and Engineering Disconnect at ChatGPT

Billing emails failed due to template errors, highlighting coordination gaps between marketing and engineering.

When Marketing and Engineering Disconnect at ChatGPT
Why Emails Should Have Expiration Dates to Reduce Carbon Footprint

Auto-deleting outdated emails could cut storage, energy use, and environmental impact from email systems.

Why Emails Should Have Expiration Dates to Reduce Carbon Footprint
The Power of Personal Touch in Client Deliveries

Physical gifts from clients create lasting impact beyond digital connections and virtual meetings.

The Power of Personal Touch in Client Deliveries
Why Google Removed the IP Reputation Graph from Postmaster Tools

Removal limits visibility into ESP/CRM health, making it harder to monitor email deliverability risks.

Why Google Removed the IP Reputation Graph from Postmaster Tools
Why Email Warm-Up Is Critical for Deliverability

Sending large volumes without warming up can damage sender reputation and trigger spam filtering.

Why Email Warm-Up Is Critical for Deliverability
Why “Spam Trigger Words” Don’t Actually Exist

Modern spam filtering relies on behavior and reputation, not simple keyword detection or outdated trigger-word myths.

Why “Spam Trigger Words” Don’t Actually Exist
Why Email Deliverability Complexity Can Be an Advantage

Complex email deliverability creates opportunities to outsmart competitors using advanced strategies and best practices.

Why Email Deliverability Complexity Can Be an Advantage