When Marketing and Engineering Disconnect at ChatGPT

January 8, 2026

Raw placeholders in ChatGPT billing emails reveal misconfigured templates, showing the importance of team alignment for email campaigns.

Email Deliverability
Email Deliverability
•
2
min read
When Marketing and Engineering Disconnect at ChatGPT

A disconnect between the marketing / engineering teams at ChatGPT

‍Billing update emails went out with raw placeholders. Either the wrong template snippets were used or the data bindings weren’t set up properly.

AI must still be on Christmas holidays. Merge tags didn’t make the trip.

Email Marketing
ChatGPT
OpenAI
Email Deliverability
Related posts
All posts
When Marketing and Engineering Disconnect at ChatGPT

Billing emails failed due to template errors, highlighting coordination gaps between marketing and engineering.

When Marketing and Engineering Disconnect at ChatGPT
Email Deliverability
Why Emails Should Have Expiration Dates to Reduce Carbon Footprint

Auto-deleting outdated emails could cut storage, energy use, and environmental impact from email systems.

Why Emails Should Have Expiration Dates to Reduce Carbon Footprint
Email Deliverability
The Power of Personal Touch in Client Deliveries

Physical gifts from clients create lasting impact beyond digital connections and virtual meetings.

The Power of Personal Touch in Client Deliveries
Email Deliverability