When Gradual Sending Doesn’t Prevent Spam Folder Placement

June 18, 2025

Clients often struggle with spam placement despite gradual sending; DMARC, DKIM, and security practices remain crucial for deliverability.

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min read

You consult with them. You explain deliverability. You mention the importance of gradually increasing the sending volume. And then you see this.

And one week later:

aLex oUR EmAILS aRe gOiNG tO spAm AgaIn PleEz HelP

Billing emails failed due to template errors, highlighting coordination gaps between marketing and engineering.

Auto-deleting outdated emails could cut storage, energy use, and environmental impact from email systems.

Physical gifts from clients create lasting impact beyond digital connections and virtual meetings.