When Gradual Sending Doesn’t Prevent Spam Folder Placement

June 18, 2025

Clients often struggle with spam placement despite gradual sending; DMARC, DKIM, and security practices remain crucial for deliverability.

Email Deliverability
Email Deliverability
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1
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When Gradual Sending Doesn’t Prevent Spam Folder Placement

You consult with them. You explain deliverability. You mention the importance of gradually increasing the sending volume. And then you see this.

And one week later:

aLex oUR EmAILS aRe gOiNG tO spAm AgaIn PleEz HelP

Email Marketing
Email Deliverability
Email Security
Spam
DMARC
DKIM
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