I've often thought that email deliverability has become too complicated these days. There are so many factors to manage to ensure emails land in the inbox, with spam filters getting more sophisticated all the time.

But here's a perspective I heard yesterday & had never considered before:

Email deliverability is complex today, and that's actually a good thing. It creates more opportunities to stay ahead of the competition by leveraging the ins and outs of deliverability.

That's a great perspective brought by Travis Lockett