Why Top-Level Domains Still Matter for Email Deliverability

July 16, 2025

TLD reputation affects inbox placement; scam-prone extensions face filtering, while .com generally performs better for marketing emails across providers worldwide.

Why Top-Level Domains Still Matter for Email Deliverability

For everyone involved in email marketing.Just a quick reminder that your Top Level Domain still matters for email deliverability.Each TLD has its own reputation, similar to domains. Therefore, if you're using TLDs such as *.info, *.app, *.net, etc., your marketing emails are more likely to be filtered into spam compared to the *.com TLD.The reason behind this is how frequently scammers use those TLDs. For those curious, The Spamhaus resource has a list of TLDs to avoid: https://lnkd.in/dGWbfqfZHistorically, the *.com TLD has the best deliverability (although it's also used by scammers). So, if you're considering a new domain for email marketing, keep the TLD question at the forefront of your mind.

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